The Art of Discovery

Last weekend, I walked through the halls of TEFAF, surrounded by art worth millions. One painting more impressive than the next. I heard whispered conversations, saw admiring glances, and felt the invisible force of the market deciding what has value and what doesn’t. But as I wandered past the stands, one thought kept pressing on my mind: what makes art valuable?

Is it the paint on the canvas? The craftsmanship? Or is it simply the price attached to it?

Everyone remembers the banana duct-taped to a wall. A simple object, yet its story was so powerful that it became worth hundreds of thousands of euros. Not because the banana itself was special. But because someone dared to say: this means something.

The Power of Wonder

Art is not just about what we recognize—it’s about what we have yet to discover. That moment when you see something and feel: this is extraordinary. Not because someone else told you so, but because it stirs something deep inside you.

At TEFAF, I saw works by contemporary artists selling for €80,000 without hesitation. And I know: my art is no less than that. But it’s not about the price tag. The true value of art lies in the moment when someone dares to see it.

Vincent van Gogh lived in poverty while painting with a heart bigger than the world around him. Today, his works are auctioned for tens of millions. But imagine if he had received that recognition while he was alive. What more could he have created? Who else could he have touched?

Discovery, wonder, the courage to see differently from the rest—that is what makes art unique and extraordinary.

A Story That Starts Now

That’s what I’m looking for. Not just a buyer, not someone who invests because something has already proven its value. I am looking for someone who wants to be part of a story that is still being written.

This is what Where ART meets Science is truly about: art is not an object; it’s a movement. It’s how we look, how we feel, how we give meaning to the world. Art touches something that cannot be measured in numbers. And that is where its real power lies.

So, who dares?

Who sees it now, not just when everyone else does? Who wants to not only own art but become part of the story?

Because that is the true art. Not looking at what is already recognized, but seeing what is yet to be discovered.